Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career
99u • Book 2
by Jocelyn K. Glei
Why You'll Love This
Twenty-one working creatives telling you exactly how they outgrew their own limitations is more useful than most career books combined.
- Great if you want: actionable career advice from practitioners, not theorists
- The experience: modular and brisk — each contributor's essay stands alone
- The writing: Glei curates voices that are direct and concrete, not motivational-poster vague
- Skip if: you want a single sustained argument rather than collected perspectives
About This Book
Most people don't fail because they lack talent — they fail because they never push past the comfortable, the familiar, the safe. Jocelyn K. Glei and the team behind 99U confront that uncomfortable truth head-on, gathering insights from twenty-one creative thinkers to explore what it actually takes to grow: generating new opportunities, cultivating deep expertise, building meaningful relationships, and learning to take the kinds of risks that feel terrifying but matter most. This isn't motivation for motivation's sake — it's a serious look at the habits, mindsets, and strategies that separate people who plateau from those who keep evolving.
What sets this book apart as a reading experience is its intelligent, modular structure. Each contributor brings a distinct voice and angle, so the book reads less like a monologue and more like a sharp, curated conversation among people who have genuinely thought hard about creative work and career growth. The prose stays crisp and purposeful throughout — no filler, no hand-holding. Readers who prefer substance over cheerleading will find this format rewards active engagement, offering ideas worth underlining, revisiting, and actually putting to use.