About This Book
Ryan Serhant entered New York real estate in 2008 — broke, unknown, and dropped into one of the worst financial crises in modern history. That origin story isn't just colorful backstory; it's the engine of this book. Sell It Like Serhant is built on the argument that selling is a learnable skill, not a personality type, and that the right systems can outperform raw charm every time. Serhant lays out a practical framework — from building confidence and finding your hook to negotiating and managing your time like a professional — grounded in real deals, real failures, and the kind of hard-won lessons that only come from closing in a down market.
What distinguishes this book from the crowded shelf of sales guides is Serhant's voice: direct, self-deprecating, and genuinely funny without sacrificing substance. He writes the way he pitches — with momentum. The chapters are tight and purposeful, each one delivering a concrete idea before moving on, which means the book never overstays its welcome. He's not selling abstraction; he's teaching you to replicate a specific, battle-tested approach. Readers who want a business book that actually moves will find this one hard to put down.