The Art Of Negotiation How To Master Getting To Yes: Discover The Secrets Of Power Negotiating & How To Negotiate Getting Past No, In Sales, Business, Management, Real Estate & In Your Personal Life
by Derek Borthwick
Why You'll Love This
Most negotiation books teach you theory — this one hands you a repeatable system you can use before your next conversation ends.
- Great if you want: practical negotiation tactics across sales, work, and everyday life
- The experience: brisk and action-oriented — built for applying, not just absorbing
- The writing: Borthwick keeps it direct and conversational, skipping academic padding
- Skip if: you want deep psychological theory over step-by-step frameworks
About This Book
Every negotiation you've ever lost, every deal that fell apart, every raise you didn't ask for — those moments share a common thread: a gap between what you wanted and what you knew how to get. Derek Borthwick's guide addresses that gap directly, treating negotiation not as a combative skill reserved for boardrooms and car dealerships, but as a fundamental life competency that shapes careers, relationships, finances, and everyday decisions. The stakes are real and cumulative — what you learn or fail to learn about negotiation compounds over a lifetime.
What separates this book from the crowded shelf of negotiation titles is its insistence on practicality over theory. Borthwick structures the material so that each concept builds usably on the last, moving readers from foundational principles to specific, situational tactics without the academic padding that buries most business books. The writing is direct and uncluttered, and the examples span enough contexts — sales, management, real estate, personal life — that readers consistently find themselves recognizing their own situations on the page. It reads less like a lecture and more like a frank conversation with someone who has actually been in the room.