Best Grant Cardone Books

The best books by Grant Cardone — 5 titles spanning Business, Self-Help, averaging 4.07 on Goodreads.

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Grant Cardone is salesmanship as religion — loud, relentless, and completely unapologetic about it. Where most business writers soften their message with qualifications, Cardone goes full throttle: The 10X Rule argues that whatever effort you think a goal requires, multiply it by ten. Sell or Be Sold reframes every human interaction as a transaction waiting to happen. His prose style is closer to a motivational speech than a book — punchy, repetitive, and designed to override doubt through sheer force of repetition. Readers who want nuance or empirical rigor will bounce off him hard. But for ambitious people in sales or entrepreneurship who need their internal dial turned up, Cardone delivers a jolt that sticks. He narrates his own audiobooks, which matters — the intensity only lands fully in his own voice.

Grant Cardone's highest-rated book in our collection is If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition (4.13 on Goodreads). Browse the full list below.

Where to Start with Grant Cardone

  1. 1
    If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition cover

    If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

    by Grant Cardone

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    Economic downturns separate real salespeople from pretenders—learn to dominate markets when others retreat. Cardone's aggressive strategies for thriving when competition struggles and customers resist.

    4.13 Goodreads (2.1K ratings)
  2. 2
    Sell or Be Sold cover

    Sell or Be Sold

    by Grant Cardone

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    Selling isn't just for salespeople—everyone must sell their ideas to advance in life, and this skill is as essential as food, water, and oxygen for success.

    4.05 Goodreads (8.3K ratings)
  3. 3
    Be Obsessed or Be Average cover

    Be Obsessed or Be Average

    by Grant Cardone

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    Cardone reframes obsession as a survival tool and success strategy, arguing that society's push for "balance" keeps people trapped in mediocrity instead of achieving their potential.

    4.05 Goodreads (6.1K ratings)
  4. 4
    How to Get and Stay Motivated cover

    How to Get and Stay Motivated

    by Grant Cardone

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    Over 100 motivational nuggets broken into quick 1-4 minute segments offer daily inspiration for shooting beyond ordinary goals. Cardone's philosophy centers on rejecting mediocrity and pursuing extraordinary achievements relentlessly.

    4.17 Goodreads (340 ratings)
  5. 5
    The TenX Rule: The Only Difference Between Success and Failure cover

    The TenX Rule: The Only Difference Between Success and Failure

    by Grant Cardone

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    Set goals 10 times bigger than you think possible, then take 10 times more action than seems necessary to achieve them. Cardone's philosophy demands extreme effort as the price of extraordinary success in any field.

    3.93 Goodreads (30.3K ratings)